Recommendations Report for the Monsanto Company Analysis of Social responsibility

Recommendations Report for the Monsanto Company Analysis of Social responsibility The increases of food production in a growing globalize demand with limitations of natural resources and global climate change has become a huge problem in every part of the world. Monsanto believes they have an answer to this problem: Grow more food with fewer seeds. This provides the necessary balance to double the worlds food production by 2050, which is what the United Nations predicts, will be necessary. This could be the solution to resolving the worlds food needs in an environmentally and socially sustainable manner. Biotechnology could be used to support an agricultural system based on the principles of ecology, stability, and sustainability. It appears to offer the necessary means to diminish the environmental pressure of industrial agriculture. Monsantos involvement in Keystone Alliance Project for sustainable agriculture is a step ahead to achieve long term, permanent improvement in sustainable agriculture production. Monsanto and other companies joined together to bring a solution for improving the ability to feed future generations. Despite Monsantos advances in biotechnology, corporate social programs and alliances the company has done little to change consumer opinions of the company and the acceptance of the GMOs. Examples of this are a marketing strategy that ties Roundup to Monsantos genetically engineered products. Monsantos opposition to seed saving by farmers, followed by a heavy enforcement of intellectual property rights and an opposition to the labeling regulations of genetically engineered crops. Monsanto thinks it will stigmatize the product and possibly raise more consumer concerns. Yet Monsantos objection to food labeling raises a conflict with the very notion that GMOs would eventually be more desirable than traditional crops. As a result, not only did Monsantos actions hold back its growth potential, they also hurt present day markets by eventually undermining public confidence. Monsanto has not demonstrated a willingness to listen to these concerns. From a sustainability perspective, its biotech based strategy does not address poverty and food access issues. It fails to differentiate between the developed and developing worlds. This calls into question the sincerity of its feed the world mission. Genetically engineered western commodity crops were Monsantos first products, which were completely inappropriate for developing countries. Introduction Today consumers are very aware with what companies are selling, promoting and marketing. Whats more, in todays information rich society most consumers are aware of how corporate social responsibility (CSR) programs can  impact the bottom line.   As a result of this social awareness and a down economy, companies are starting to prove the value of their products and services to consumers. One of the main reasons of CSR awareness was the  proliferation of social media tools that result in an increased consumer activism. Consumers are now rapidly sharing online to both praise and attack companies. As a result, firms started a new trend where they are looking to effectively communicate and rally stakeholders around their shared values. Monsanto, the world leader on sustainable agriculture has been working and implementing a development on corporate social responsibility. Implementing biotechnology to aid hunger and malnutrition world problems, as well as programs like Baechell-Borlaug International Program, the Keystone Alliance for sustainable agriculture, the Mississippi River Basin, and voluntarism on the communities where business operates.  [1]   But despite all of its technological advances, programs and implementations Monsanto is under the gun on a number of different issues. The public has not responded positively to Monsantos efforts; fail to provide reliable information and proof safety for consumer acceptance to support GM food. Many activists questioned the firms use of science saying it creates foods that threaten the health of both people and the planet, and the use of intellectual property laws to squeeze every last penny out of the worlds poor. Also Monsanto has not show willingness to listen to this environmental and health concerns. To gain publics trust Monsanto has to improve their business integrity, ethics, and be more transparent and truthful about the scientific information on the biotechnological products to give the consumer confidence of GM foods. Also the company needs to change position from being opposed to labeling foods that are GMOs. Strengths Overview Biotechnology Monsantos biotechnology appears to offer the necessary means to diminish the environmental pressure of industrial agriculture. The use of herbicides, pesticides, and other agricultural inputs can be significantly decreased, and the ability to grow crops in poor-quality soils and drought areas could prevent deforestation and the alteration of sensitive lands to agriculture. Monsantos biotechnological sustainability, offers a way to improve the ecological efficiency of agriculture by reducing inputs (herbicides, pesticides) and increasing resource efficiency.  [2]  Yet, the environment is but one consideration in the transition to sustainable agriculture. And although biotechnology may indeed prove to be a necessary tool for achieving agricultural sustainability, by no means is it sufficient. Robert Shapiros (Ex-Monsantos CEO) strategy was based on the belief that biotechnology and the life sciences were the solution to resolving the worlds food needs in an environmentally and soci ally sustainable manner.  [3]   Commitment to Sustainable Yield The increase of food production in a growing globalized demand with limitations of natural resources and global climate change is the companys commitment to sustainability. The companys three strategies to meet these challenges are: 1) By the year 2050 the need for more food production will have to double to meet the demands of a growing population. The Companys commitment is to produce more yields by helping farmers to double their crops by 2030.  [4]   2) Reduction of agricultural resource by one third per unit of output by 2030.The Companys seeds products are design to require less water, land and energy resources to conserve more resources by minimizing soil loss and greenhouse emissions. 3) Improve farmers lives and income growth through modern biotechnological agricultural technology. Beachell-Bourlaug International Scholars Program The objective of this program is to educate rice and wheat plant breeders who can serve as future agricultural leaders. The yields of wheat and rice have grown at a compound rate of about 0.8 percent over the past decade and the population has grown about 1.25 during the same period. Monsanto has come up with this program to overcome these challenges and to meet the growing demand of food. The Company pledged 10 million dollars to improve yields in these crops as part of the Companys commitment to sustainability agriculture. The program provides full support to students seeking a PhD in rice or wheat plant breeding. The program includes tuition, insurance, research fees and travel.  [5]   The Mississippi River Basin This initiative is focused on reducing nutrient and sediment movement into the United States largest river system, the Mississippi River. For this project, Monsanto is partnering with The Nature Conservancy, the Iowa Soybean Association, Delta Wildlife and National Audubon Society. The company has committed more than $ 5 million to this conservation project for the Mississippi River and agricultural landscapes, in which farmers can produce higher yield crops, fiber and fuel in ways that further preserve water quality as well as support diverse and abundant wildlife populations.  [6]   In the future, crop producers are expected to have additional on farm tools that can enhance their environmental stewardship efforts. And this project is one of many contributing to this end. Field to Market: The Keystone Alliance for Sustainable Agriculture With experts saying that we have to double food production by 2050 to meet the needs of a population projected to grow to 9 billion, the world has two choices: we need to either make each acre of farmland twice as productive, or use twice as many acres. Option two inevitably requires deforestation which can lead to habitat loss and many other environmental problems. Monsanto got involved in Keystone Alliance Project for sustainable agriculture, a nonprofit organization along with 30 other organizations, including food companies and Environmental Non-government, Private and International Organizations committed to achieve long term, permanent improvement in sustainable agriculture production. Monsanto and these other companies joined together to bring a solution for improving the ability to feed future generations. This is to be done by increasing agricultural production while decreasing environmental impact.  [7]   Investing in Communities Monsanto established the Monsanto Fund in 1964 as the charitable division of the company. It states that our philanthropic goal has been to bridge the gap between peoples needs and their available resources. We want to help people realize their dreams, and hopefully inspire them to enroll others in their vision.  [8]   Monsantos commitment to give back to communities where business is operated has been done through the creation of the Monsanto Fund which has awarded $13.9 million in grants for nutrition, education, environmental and community programs. Monsanto has awarded United Way with $ 1.1 million. Monsanto has also Monsanto Fund Matching Gifts Program. This program gives permanent Monsanto employees and active members of the Monsanto Board of Directors an opportunity to join Monsanto Funds support of not-for-profit institutions.  [9]   Monsantos philanthropic activities are meant to not only improve its image, but also provide key relationships. It understands better than anyone that relationships, partnerships and network are the key for success of the company. Weaknesses Overview Consumer Acceptance Many factors point to believe that Monsantos head position in the biotechnological industry race is going to collapse along with the publics support for GMOs. Financially, Monsanto has depleted a considerable amount of resources during its acquisition phase and has accumulated significant debt. Its designation as a biotech firm and the increased dependency on Roundup is forcing the company to rapid sales growth of its biotech products, perhaps too rapid for the publics comfort. With the growing disapproval, started in part by the mad cow disease alert and the subsequent doubts of regulatory bodies, raised doubt about the possibility of continued consumer acceptance. Monsantos choice of electing to pursue biotech products first, has contributed little to consumer acceptance of the GMOs; there is no perceptible benefit for the consumer. Also its marketing strategy at best, are only tolerated by the farmers. In addition, the environmental and human health concerns seemed suitable, and M onsanto has not demonstrated a willingness to listen to these concerns. From a sustainability perspective, its biotech based strategy do not address poverty and food access issues and fails to differentiate between the developed and developing worlds, therefore calling into question the sincerity of its feed the world mission.  [10]  Genetically engineered western commodity crops were Monsantos first products, crops wholly inappropriate for developing countries. Food Labeling Monsanto fears that GMO labeling would stigmatize the product and possibly raise additional consumer concerns, consequently preventing or slowing acceptance of GMOs technologies. Yet Monsantos objection to labeling is in conflict with the very notion that GMOs would eventually be more desirable than traditional crops. Once GMOs products entered the market, farmers would attract additional value only if an infrastructure existed for segregating GMOs crops and preserving their identity throughout the supply chain. From a midterm perspective (3-5 years), it would have been advantageous for Monsanto to support labeling requirements and to facilitate creation of an identity preserving infrastructure. As a result, not only did Monsantos actions hold back its growth potential, they also injured present day markets by ultimately undermining public confidence.  [11]   One- Size-Fits-All Strategy Although Monsanto declared an intention to meet the worlds food and fiber needs, its initial GMOs technologies is directed to western markets and commodity crops. There are many inconsistencies with Monsantos planning as a one-size-fits-all strategy with respect to developed and the developing countries. For example rice, sweet potatoes, cassava, and yams were the principal crops of developing countries, not corn, cotton, and soybeans.  [12]  In addition, Monsantos patenting of life forms and intellectual property right protection policy is seen by some as indignation to the thousand year old cultural and seed saving traditions of many of the developing countries. Developing countries, a majority of whose populations participated in the agricultural sector, often at a minimal level, more and more are looking upon Monsanto and other multinational agricultural firms as profit motivated corporate entities whose products would displace the small holder farmer  [13]  . The rapid consolidation of the seed sector, the integration of the agricultural supply chain, and the patenting of genetic inventions by Monsanto reinforced the notion of corporate domination. Consequently, by failing to differentiate between the needs of the minimal level economies to those already mature. Monsanto is hurting its global sustainability campaign and is alienating many in the developing countries. In the end, Monsanto overpromised and under delivered on its global sustainability vision, a fact that is not going unnoticed by NGOs and consumers worldwide. Recommendations Consumer Strategy When people are not treated with fairness and honesty and respect for their right to make their own decisions, there is little risk communication can do to keep them (the public) from raising hell regardless of the extent of the hazard.  [14]   Talking to the public is not the problem; listening to the public is. Monsanto essentially views the opposition as arising from consumer ignorance and, consequently, the attempt to diminish it with a supposedly effective advertising campaign, is failing miserably. Monsanto is doing little to understand the concerns of consumers upset by GMOs concerns and skeptical of science-based declarations of safety. The company does not address cultural sensitivities toward food and farmland. In the end, Monsantos relentless persistence on scientific data and ignore public perceptions is provoking even further outrage. An approach that Monsanto should follow is a process called Six Sigma which begins with listening to public to determine the strongest quality issues on Monsantos products and how that can be changed to benefit the consumer and the company yielding more profit. Following this approach, everyone wins. Consumers will benefit from safe and better products while feeling that their needs are being taken seriously and their business is valued. Monsanto would be happy because their products will gain from new innovation and improved value. Also, the company will gain loyalty and credibility through this social responsibility. The object of this system is to gain a deep understanding of consumers, in order to give them what they want. All the advertising and marketing in the world wont make up for failures on these key strategic elements. This can also be applied on the human resources policies that must support this customer focus: if the company wants happy customers, first get a content staff. Transparency Replacing secrecy and protection of proprietary information, for transparency and stakeholder commitment will likely hold the keys to success in the future. Transparency basically means taking the firewall down and reveal everything about the products from research, biological and chemical technological process and tests so that consumers can be better informed and make decisions about the products they consume. It will also lead to integrity of the company. Basically sharing information openly will welcome ideas and innovations from every angle. By analytically measuring and reporting the sustainability, Monsanto will engage everyone from employees to consumers to critics in the process of building a truthfully sustainable company. But unfortunately Monsantos checkered history as a chemical manufacturer offers the public little assurance about the accuracy and validity of the company pronouncements. The company manufactured virtually all the PCBs in the United States until they were finally banned in 1976, and taxpayers are still shelling out to clean up PCB-riddled waste sites. Monsanto also manufactured Agent Orange, which is linked to cancer and reproductive problems in Vietnam War vets. According to the Environmental Protection Agency, Monsanto is a potentially responsible party.  [15]   Better Strategies Model Monsanto needs to create a balance multi modal strategy to succeed in the development of sustainability. The four strategy process is: rational, symbolic, transactive, and generative. The symbolic mode involves managements creation of a convincing vision and clear corporate responsibilities mission. The rational mode relies heavily on strategic planning and reporting systems: For example corporate responsibilities and accountability based on performance. The transactive mode is based on interaction and learning; its center is communication across organizational boundaries. And the generative mode depends on organizational members is the entrepreneurial behavior. Sustainable development became a core aspect of Shapiros vision, and the strategy making process came to be dominated by the symbolic mode. Monsanto needs to build up and set up a balanced multimodal strategy-making process. The symbolic mode dominates all others. A better balance of strategic processes may help the company avoid the problems it has encountered in the past. Open connection between the rational mode and the symbolic vision of sustainability might have overcome some of Monsantos problems of inconsistency. Conclusions: Monsantos biotechnology may be the solution for the necessary means to diminish the environmental pressure of industrial agriculture. But even that biotechnology may indeed prove to be a necessary tool for achieving agricultural sustainability by no means is sufficient. Even Monsanto has taken the rights steps to be socially responsible. By increasing sustainability yield, developing ecological and educational programs, aid and tools for farmers and the participation in communities. Regardless of these efforts the company still has a lot to work on, like being more conscious about the consumers, transparency and business strategies.

Ethical Dilemma Essay

The situation at hand involves an ethical decision between two possible courses of action relating to the promotion of tobacco as a product in the market. R. J. Reynolds Tobacco Co. is a corporation that earns huge amounts of money in selling tobacco and is concerned about keeping its profits despite the negative image now associated with tobacco. Therefore, R. J. Reynolds Tobacco Co. hired Acme Global Advertising to again promote the product in the market. Being recommended by the company’s Director for Global Accounts as the new head of the R.  J. Reynolds Tobacco Co. account, I am constrained to decide whether to accept the position or not. There is no doubt that this is a once in a lifetime career opportunity, as the last manager to handle the R. J. Reynolds Tobacco Co. account had already retired after receiving a huge sum of money after his successful campaign. Indeed, a successful promotional campaign would result in huge profit for both R. J. Reynolds Tobacco Co. and Acme Global Advertising, which would translate into big earnings for me. On the other hand, a simple refusal on my part would mean another eager person would immediately be taking my place and my big opportunity. The problem is not as simple as it looks, however. This is because the World Health Organization already declared tobacco as the second major cause of death in the world. Therefore, any effort on my side in promoting the consumption of tobacco would mean that I am personally exerting effort in favor of a product that causes death to millions of people arounf the world. It is clear, therefore, that the present situation presents an ethical dilemma that needs serious consideration. I have to make a decision between personal success and the health of innumerable people. In order to solve this dilemma, I turn to the philosophical writings of Aristotle in his work entitled Nicomachean Ethics, as well as utilitarian ethical philosophy as explained by well-known ethical philosophers John Stuart Mill and Jeremy Bentham. Based on these ethical principles, I shall explain why it would be ethical for me to accept the challenge and exert my best effort in promoting the sales of tobacco products of R. J. Reynolds Tobacco Co. this paper shall discuss the relevant principles characteristic of each theory, and then apply such principles to the facts of this particular scenario. In Aristotle’s Nicomachean Ethics, he expounded on the notion called virtue, which to him is that which determines the character or nature of anything, be it a person or a specific thing (Ross). Virtue is that thing which makes a knife a good knife, and it is also that which makes a man a good person (Ross). Aristotle makes a distinction between two kinds of virtue, namely natural virtue and moral virtue (Kilcullen). For him, the former relates to characteristics that humans possess from birth, such as a particular temperament (Kilcullen). On the other hand, the latter kind of virtue refers to the act of submitting one’s acts to reason (Kilcullen). It is in the latter kind of virtue that habit, an essential part of Aristotle’s ethical philosophy, enters the scene (Kilcullen). Aristotle posits that moral virtue is developed through habituation, whereby the exercise of reason results in a specific course of action (Kilcullen). Applying Aristotle’s ethical philosophy based on virtue and habit, I conclude that accepting the challenge would determine my character as a person in general, and as a leader in an advertising firm in particular. Accepting a project such as the one in the case would help me develop habits that would hone my leadership and creative skills, which would increase my competence as a leader. The other ethical philosophy that supports my decision is utilitarianism, which is a notion that belongs to the normative ethics tradition. Since the late 18th- and 19th-century, utilitarianism had been in existence to attempt to answer the question, â€Å"What ought a man to do? (West). † Utilitarian philosophers Jeremy Bentham and John Stuart Mill were the foremost believers in the school of thought, and their main thesis was that an action would only be considered morally right if it tends to promote happiness for the greatest number of people. This has been popularly known as the â€Å"Greatest Happiness Principle. † John Stuart Mill explained said ethical principle in 1863, when his published work entitled Utilitarianism came out. He explained, thus: The creed which accepts as the foundation of morals, Utility, or the Greatest Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure, and the absence of pain; by unhappiness, pain, and the privation of pleasure (Mill). It appears therefore, that utilitarianism attaches moral value, not on the motive behind man’s actions, but on the effect that such action makes on people. Bentham and Mill assumed that pleasure and pain are the basic motivations of man, such that he avoids pain and seeks pleasure (West). Applying this principle to my ethical dilemma, I deduce that accepting the project would promote the happiness of many people, namely, myself and the executives of the two corporations that would derive monetary benefits from the success of the project. The people who could be consuming tobacco would likewise find happiness in the availability of a product that they enjoy having, albeit this happiness comes with the danger of disease or even death. Nevertheless, I leave such choice to the holders of the lives concerned, namely, the consumers. It is, after all, ultimately their choice whether to remain healthy or otherwise. In sum, two ethical principles, namely Aristotelian and utilitarian ethics, support the decision to accept the position as head of the project and promote tobacco products.

Who Else Is Lying to Us About Argumentative Essay Topics for 5th Grade?

Who Else Is Lying to Us About Argumentative Essay Topics for 5th Grade? Disagreeing writers can mention the many explanations for why students shouldn't be made to take part in the daily routine. Even in the event the deadline is actually tight, feel free to get hold of our managers. Before students begin to write, it is a very good idea for them to earn a list of the points they would like to make to their readers. Fifth grade students utilize every phase of the writing procedure and continue to construct their understanding of writing conventions. Why Almost Everything You've Learned About Argumentative Essay Topics for 5th Grade Is Wrong At their next meeting, you'll have the opportunity to state your case. In case the latter is true, the topic has to be chosen dependent on its depth and controversial nature. Therefore, you can take an effortless topic and surprise everyone with your wide method of thinking and your individual values. Although having the ability to write persuasively can look like a challenging thing for children to learn, remind them that everyone has valid opinions. Don't neglect to get a Kibin editor review your final paper to be sure it's on the right path. Take notes concerning all possible topics you'll be able to consider. MP3 music needs to be free. 42, 48 hours, 12 hours, if you ought to be tough to use our 180 essay that's persuasive. Our courses can be finished on nearly any gadget. Explaining how to spend less by employing open-source texts and internet textbook rental websites would result in an extremely informative essay. Cell phones should not ever be used while driving. There are a couple rules which are critical. Once you finish the very first draft of your essay, it's wise to re-visit the thesis statement in your very first paragraph. Now roughly write a couple of sentences about all the key ideas which you want to include in the response essay. When prior brainstorming is finished, you can begin drafting your essay. Keep in mind that, exactly like with any other paper, there's a particular structure of a persuasive essay that you have to follow. There are a couple of easy guidelines to follow as a way to be in a position to compose a great persuasive essay. There is a certain pattern that's simple to follow when writing a persuasive essay. Whatever the case, attempt to compose an essay all on your own with no help. School should happen in the evenings. Students lead busy lives and frequently forget about a coming deadline. Parents should speak to kids about drugs at a youthful age. School tests aren't effective. Provide some explanations for why you agree or don't agree with this. The real aim is to compose clear and concise topic sentences. Make sure that you are really interested in the matter, because otherwise you will have no confidence, which is a significant aspect when convincing somebody. The very first thing you need to realize searching for an ideal topic is that your opi nion is the thing that matters the most. Fortunately, you can learn how to craft a good essay if it's possible to adhere to the typical pattern and write in a very clear and organized way. Put simply, you're an advocate, not an adversary. The tide has shifted, however, and seemingly everybody has a tattoo now. The Foolproof Argumentative Essay Topics for 5th Grade Strategy Persuasive essays are a really good method to encourage the reader to check at a particular topic in a different light. Still, you must make your topic more specific. On the opposing side, acquiring a list of good persuasive essay topics is inadequate. Doing this, you'll certainly find your ideal essay title easily and faster. Persuade your friend to see the movie you desire. Your kid was requested to compose an essay as part of a school project, or as a sort of essay contests for children, and you might find it hard to think of persuasive essay topics. Okay, now you have the fundamentals about how to opt for an informative essay topic, let's dig into some fantastic ideas! Year round school isn't a good idea. You've got an idea to increase your school. Students ought to be permitted to pray in school. The school day needs to be shorter.

Online Buying At The Internet Stores - 1797 Words

Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000). The willingness of the buyers to do shopping at the internet stores is referred to as their intention to shop online. Often, this factor is assessed by the willingness of the consumers to buy and to come back for making more additional purchases. This then also contributes to the customer’s loyalty. The intention of the consumer to†¦show more content†¦So, convenience is regarded to be the most important factor while doing internet shopping. The reason behind this is considered to be that these buyers are time-constrained, also they do not mind to buy products without examining the quality by touching the product as in this way they can save their time. Better Prices Online buyers believe that they find better prices by doing online purchasing as they get cheap deals and offers which they do not find when they visit the store physically. Also, products are delivered to the buyers from the manufacturers directly. Online stores also provide offer discount coupons. Variety Buyers can browse their required product online on various shops. Same product then can be found in different brands and price range. Consumers can buy the one that is suitable according to them. Price comparisons Consumers can compare the prices on the online stores and look for the products and the better prices (Gillon Miler, 2012). Risks involved in online shopping When consumers have an intention of purchasing products then they have some doubt in their mind as they are not sure that their entire target of making a purchase will be accomplished (Roselius, 1971). It can be said that they observe some amount of risk in maximum decisions in making a purchase (Cox and Rich, 1967). This observed risk is known as ‘perceived risk’ and can be defined as the buyer’s viewpoint of suspicion and unfortunate result ofShow MoreRelatedConsumer Electronics Purchasing Behavior1425 Words   |  6 Pagesits population with internet access and still many companies are selling their products online.The  exploratory  study  was  conducted  to  increase  our  understanding  of  the mobile phone and computer market in general and analyze consumer decision making in particular. The study attempted to cast light on the much unexamined area of the mobile phone purchase, operator choice, and use of the mobile phone services. 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